Pet Industry Spending at a Record High: $66.75 Billion!

Bob Vetere, President and CEO of the American Pet Products Association, announced that overall spending in the pet industry has surpassed previous spending by more than $6 billion! In fact, pet industry spending for 2016 came in at a record high of $66.75 billion!

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While APPA’s industry figures cover pet spending in a variety of categories, we’ve pulled out some of the key facts and figures for you. Take a look:

  1. There was a noticeable increase in pet food spending of 22.6% primarily due to APPA accounting for new data from the U.S. Bureau of Labor Statistics, which indicated previous spending figures released may have been too conservative. In fact, interest in high end, premium pet food and treats continues to be a key driver for increased spending in the pet food category.
  2. Veterinary care spending remains the second source of spending in the pet industry at $15.95 billion. While routine veterinary visits have not necessarily increased, new advances in health care and services available may be contributing to the 3.4% growth. And with new results from research compiled by the Human Animal Bond Research Institute showing that more people are becoming aware of the health benefits of their pets, it’s no wonder they are more likely to take care of them!
  3. The third highest source of spending is in supplies and over the counter (OTC) medications. $14.71 billion was spent on items such as beds, collars, leashes, toys, travel items, clothing, food and water bowls, and other accessories.
  4. Purchases of live animals decreased 0.9% in 2016.
  1. Other services such as grooming, boarding, walking, training, pet sitting, yard services and more saw significant growth from 2015, second only to the growth of the pet food category.

If these new numbers are any indication of the direction the pet industry is moving, our future is certainly looking bright!

Visit the press release section of our website for a full breakdown of our Annual Industry-Wide Spending Figures.

6 Things to Do 5 Months Out From the Show

Global Pet Expo is only five months away. “Only,” you might be saying? Yes, there are certain things you need to be thinking about and acting on now in order to make your Show experience the best it can be.

#1 Reserve your booth space.

Global Pet Expo 2014 Floor Plan
Your Global Pet Expo experience begins when you reserve your booth. If you haven’t done it already, click HERE to book you booth on-line. Don’t wait too long because the show floor is filling up fast.

#2 Look at your booth itself.

Will you need a new booth, or do any parts need replacing? Does signage need to be updated or would you like different flooring than you had last year? Waiting until the last minute costs more and adds unneeded stress.

#3 Decide who should work the Show.

Decide now how many sales people (and which ones) should work the Show. Do you need to bring someone who can answer technical questions or someone who can speak to media and go on camera? Will you have a senior level person to talk to VIPs? Figuring out these issues now will let everyone attending plan ahead.

#4 Book your hotel and flights.

Now that you know who is going to Global Pet Expo, you should plan your trip. Airfares are usually cheaper when you book early. Also, fill up quickly. You have more options when you reserve your hotel rooms early. Click HERE for special hotel rates.

#5 Start planning how you will promote your participation at the show.

Global Pet Expo Show Dailies
Marketing and advertising materials take a while to plan and produce. Are you going to mail brochures and post cards or will you do all your promotion by email? If you are placing ads in the pet industry trades find out the dates that artwork is due. The Global Pet Expo Show Directory and Show Dailies are a great way to get in front of Show attendees while they are at the Show. And don’t forget press kits for the press office.

#6 Nail down new products.

Are you launching something new at the Show? Make sure you’re working on packaging design and quality prototypes now that positively reflect the actual product if it won’t be available at the Show. Get with your team to have sales price, pitch and information clear, concise and consistent.

Set your new products up for maximum exposure and success by entering them in the New Products Showcase. Press and buyers alike flock to this 30,000 square-foot launchpad for nearly 1,000 new products, making it the single largest new product showcase at any pet industry trade show in the world. In fact, 92% of buyers who attend Global Pet Expo visit the New Product Showcase. And who can forget about the highly-coveted “Best in Show” awards…

To be eligible to win, products must be entered in the New Product Showcase. Don’t delay, the entry fee only goes up the longer you wait!