Don’t Miss the Professional Women’s Network Breakfast at Global Pet Expo 2018!

If you’re attending Global Pet Expo this March, you won’t want to miss the seventh annual Professional Women’s Network (PWN) Breakfast featuring entrepreneur, author and television personality Shama Hyder! This event is open to all Show attendees and is set to take place Friday, March 23^rd at 8 a.m. at Global Pet Expo.

Hyder will share her knowledge and expertise in marketing in the Digital Age. Attendees will learn the five principles behind building a compelling personal brand and how to establish themselves as thought leaders across audiences.

In 2009, Hyder founded The Marketing Zen Group, a digital marketing agency with an emphasis on social media marketing. The Zen Group launched with only $1,500 and the company grew by 400 percent in the first year. Hyder now manages over 30 full-time team members, delivering social media and digital public relations services for clients that range from small businesses and nonprofit organizations to Fortune 500 companies across the globe. In addition to her firm’s success, Hyder has authored five books about marketing, social media and branding.

Hyder has received numerous awards including the prestigious Technology Titan Emerging Company CEO award. She was named one of the “Top 25 Entrepreneurs under 25” by Business Week in 2009, one of the “Top 30 Under 30” Entrepreneurs in America in 2014 by Inc. Magazine, and was recognized on the Forbes “30 Under 30” list of movers and shakers for 2015. LinkedIn named Hyder one of its “Top Voices” in Marketing & Social Media. Her web show Shama TV was awarded the “Hermes Gold award for Educational Programming in Electronic Media” and most recently she was awarded the “Excellence in Social Media Entrepreneurship” award for 2016 by Anokhi Media.

The PWN Breakfast is an opportunity that professionals will not want to miss! PWN promotes social and career development activities that result in greater success for the industry in total, and the breakfast will reflect just that. This event is not open to the public and attendees must wear their badge to access the event.

 

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Top 5: Reasons To Be An APPA Member

While Global Pet Expo is certainly a top benefit of joining the American Pet Products Association, there are a number of reasons membership to APPA can be your best business investment.

Here are the top 5:

1. Grow Your Business

As a trade association, APPA provides a wealth of services and programs designed to meet its members’ business needs. From discount programs for insurance, shipping and public relations, to import/export services and educational seminars on a wide-spectrum of topics, these programs will help you prosper in the ever-growing global pet product market. For a snapshot of all the benefits members have access to, click here.

2. Global Pet Expo

Global Pet Expo is the premier industry event presented by APPA and Pet Industry Distributors Association (PIDA). As the largest pet products trade show in the United States, the Show has the most qualified pet product buyers in attendance, including independent retailers, distributors, and mass-market buyers, representing 76 countries. In order to exhibit, companies must be a member of either APPA or PIDA.

In 2017, Global Pet Expo will take place March 22-24 in Orlando, Florida. For more information, visit www.globalpetexpo.org.

3. Market Research

Since 1988, The Association has been publishing the APPA National Pet Owner’s Survey, the industry’s most comprehensive consumer research study of demographics, buying habits and other traits of owners of dogs, cats, fish, birds, reptiles, small animals and equine. Published every other year, the Survey is the premier resource of its kind and APPA members receive a complimentary copy when a new one is published.

Additionally, APPA publishes the National Pet Market Opportunity Study, as well as its most recent APPA Generational Report, both of which are available to members at a discounted rate.

4. Government & Regulatory Affairs Advocacy

APPA has an established Government and Regulatory Affairs Department whose activities are directed towards the advancement of its members and the pet industry through member cooperation and advocacy. We provide a comprehensive Products & the Law Library online exclusively available to APPA members, which includes summaries of current bills and proposed regulations that could impact your business as well as the industry as a whole. 

5. Supporting the Industry. Leading the Way.

As the pet industry’s leading association, APPA strives to grow and support the industry in many ways beyond the direct services The Association provides its members. APPA has played a chief role in driving and developing significant programs designed to strengthen the pet industry while demonstrating the joys and benefits of pet ownership.

For more information on becoming an APPA member, visit our website today.

10 Reasons to Attend Global Pet Expo

The Greatest Show On Earth is just four short months away. If you are still on the fence about attending, here are 10 reasons why you should:

1. See more than 3,000 new products and find the ones you need to grow your business
2. Work with suppliers to maximize value and increase sales
3. Cash in on show specials and discounts only available at Global Pet Expo
4. Find new suppliers and products to expand your merchandise mix
5. Learn how to optimize product display and selections
6. Discover new strategies to build brand and customer loyalty
7. Improve product knowledge to enhance your relationship with customers
8. Explore new ways to connect with your community and boost store traffic
9. Discover how retailers reach consumers across multiple shopping channels
10. Understand emerging trends that will help you thrive in 2016 and beyond

We should also remind you that the pet industry’s largest annual trade show is the size of 13 football fields. So, jump that fence. All trails lead to Global Pet Expo in 2016 and you don’t want to miss it!

For more information about Global Pet Expo visit www.globalpetexpo.org.

Tips and Tricks to Designing Your Booth

Global Pet Expo 2016 is just five short months away! That time will pass quicker than you know it, which means it’s time to start preparing your materials and planning the design of your booth, if you haven’t already.

Your booth design and features are an extremely important contributing factor to a successful show. Your booth is your opportunity to ‘wow’ attendees and get them to stop, listen and see what you have to offer. You know the saying, ‘don’t judge a book by its cover?’ Well, it’s a saying because it actually happens, especially at a Show that is the size of 13 football fields!

To help you get started, we compiled five tips we think are important to designing an eye-catching booth that will help you stand out in the crowd:

1. Messaging

Believe it or not, the people in your booth and their pitch can make or break an interested party. Define your key messages ahead of time and make sure the booth representatives know how to convey them in a clear, concise manner. Treat everyone like they’re important, because you never know when a key player for your business could walk into your booth. You only get one chance to make a first impression!

2. Theme
   

Think about the theme of your booth. Make sure it’s cohesive and
consistent with regards to color, language, decorations, etc. Pro tip: extend that branding to your marketing collateral that will be visible in the booth and handed out to buyers as a take-away.

3. Logo and Signage

Although presentation of your products is important, your signage is what will draw them in. At the pet industry’s largest annual tradeshow, a good-sized, prominent logo can help buyers easily locate your booth from a distance. Upfront signage with key messaging helps attendees easily decide if they want to engage further.

4. Lighting, Flooring, and Design
   

Whether it comes with your booth tools or from Global Pet Expo’s official vendor, GES Exposition Services, great lighting, comfortable flooring and a cohesive design is key to standing out among the thousands of booths on the Show Floor.

5. Display Rules

Important information about things like canopies, hanging signage, multi-story exhibits and more can be found in the Display Rules. It’s important to make sure your eye-catching booth is compliant with show management guidelines.

For more information about booth set-up and services, visit our website or see our list of official show vendors.

10 Tips for Live Tweeting at Global Pet Expo

You’ve designed your booth, printed press materials and buyer handouts, packed and shipped booth materials, and you’ve finally made it to the event. Now its time to meet new people, expand your network, and get your brand out there! To help connect with others and draw attention to your products and booth, Tweeting from the Show is a simple and easy option. Brush up on a few quick tips to help steer your Tweeting in the right direction throughout the three-day Show!

1. Know the hashtag

The official Show hashtag is #GlobalPetExpo and when incorporated into your Tweets, they will automatically be displayed on monitors throughout the show floor and convention center.

2. Know your booth number!

As obvious as it might sound, including your booth number in Tweets will help guide buyers and media to your booth and products.

3. Compile important Twitter handles in advance

Prior to the Show, do a little research and compile applicable buyer and media Twitter handles (handles are their account profile names) so you can follow and @ mention them with ease at the Show. We’ve even compiled a media list on our Global Pet Expo twitter page to help make it easier on who to reach out to.

4. Share intriguing content

Show attendees are not turning to our Twitter monitors to see how you are enjoying that cappuccino (although, we certainly hope you are). They want to see intriguing content, and they want to know where they can find it. Showcase your products, people or your booth as a whole to make those 140 characters count.

5. Join the conversation

The great thing about social media is that conversations can be a two-way street in real time. So, join the conversation. Talk to those who are actively engaging with you, answer questions and respond to comments in a timely manner.

6. Invite attendees to your booth

While social engagements are great, nothing beats a meet and greet. Invite attendees to your booth to showcase and demo your products in-person and create lasting contacts. Don’t forget your booth number!

7. Re-tweet your colleagues

Don’t just simply share content for yourself. If another show attendee has something great to say, favorite or re-tweet the information and increase your social and online presence.

8. Ensure timely tweets

Our Twitter monitors will be displaying tweets using the official #GlobalPetExpo hashtag all three days The more people who contribute, the less time a tweet will remain visible on the screen. Make sure you tweet consistently all three days to remain seen and heard!

9. Turn digital content into reality

Continue the conversation outside the walls of the Twittosphere. Ask your followers to come by your booth and chat, meet up on a break or schedule a post-show conversation.

10. Keep track of conversations and contacts

Not everyone will have time to stop by your booth. Make the most of your social media engagements by keeping track of the names and Twitter handles of those you connect with during the show and follow up with them post-Show!

We look forward to seeing you at the Show and across our Twitter monitors soon! And, don’t forget to stay up-to-date on Global Pet Expo news and follow us at @GlobalPetExpo!

Global Pet Expo buyers represent the best and most qualified in the industry

Global Pet Expo buyers represent the best and most qualified in the industry:

• Mass-Market Retailers
• Pet Industry Super Stores
• Distributors
• Independent Retailers
• International Buyers
• E-tailers
• Specialty Buyers

Are you coming?

Registration is NOW OPEN for Exhibitors, Buyers and Media.

Global Pet Expo is the largest annual trade show in the pet industry and is the first trade show of the year! Don’t miss out on the opportunity to

at the 2015 Show.

What happened last year?

3,000 new product launches

985 exhibitors

5,597 of the most qualified pet product buyers in the industry

2,896 booths

250 members of the media

This is a must-attend event for the pet industry. Register today!

Specialty Sections: Lead the pack for new business opportunities

Special niche buyers can really boost your bottom line. Stand out in the crowd with Global Pet Expo’s Specialty Sections. Our color-coded floor plan makes it easy for qualified specialty buyers to seek out your section, your booth, and your business.

Press Registration for Global Pet Expo 2015 is now OPEN!

Click here to review registration requirements and online submission form. 

TOP 5 REASONS TO REGISTER EARLY

1. Receive important Show announcements
2. Hear all the exciting events and new product information from exhibitors first
3. RSVP for important events as opportunities open
4. Start organizing your calendars with meetings and interviews early
5. Avoid being called a procrastinator

2014 Marketing Toolkit for Exhibitors

Exhibitor Marketing Tools are exclusively available to 2014 Global Pet Expo Exhibitors and are designed to increase your brand and company exposure before and during the Show, while maximizing your marketing investment.

The Toolkit includes:

• Buyer Invitation List
• Customized Global Pet Expo Web Banner
• Global Pet Expo Downloadable Logo
• Media Lists
• New Product Showcase Registration
• Promotional Stickers
• Public Relations Guide
• Show Publication Advertising
• Sponsorship opportunities

You’ve made the investment to attend the Show, so why not do all you can to increase exposure and strengthen your presence.  The Buyer Invitation and Media lists are a great way to alert buyers and media of new products, promotions and company news ahead of time.  Let them know who you are and why they should visit your booth during the Show.  Promotional material such as logos and website banners are also a great way to let current and potential customers know you’ll be attending the 2014 Show, and help draw their attendance.

The New Products Showcase is a one-stop-shop on the Show floor where buyers and media can check out all that’s new to the 2014 Show, in one place. If you have a new product to show off, you’ll definitely want to take advantage of the opportunity to display it here. “Best in Show” Awards are presented on the second day of the Show for the best new products in certain categories, based on buyer votes. This is an extremely desired title to give your new product and certainly a boost for additional exposure.

Sponsorship opportunities fill up fast, so make sure to check out all that Global Pet Expo has to offer. There are a variety of options from online promotion to outside the expo on buses and in hotels, to onsite advertising in the lobby, show floor and lobby banners. Options are available in a range of prices for various exposure levels to further help get your brand and booth number in front of attendees.

To access the full Marketing Kit, please visit the Exhibitor Marketing Tools section on our website. You must be an Exhibitor with an assigned booth for the 2014 Global Pet Expo with a username and password to login.