Mark Your Calendars for the Premier Industry Event

Global Pet Expo is happening March 21-23, 2018 in Orlando, Florida.

In addition to the many exclusive member benefits you receive as an APPA member, you also have access to Global Pet Expo, the Premier Industry Event. If you’ve never attended the Show, here are a few incredible facts about last year’s event: 

The thirteenth annual Global Pet Expo featured 343,700 net square feet of exhibit space, nearly 24,000 feet larger than 2016 to accommodate the growing number of exhibiting companies. That’s a lot of space to cover in three days – bring your walkin’ shoes!

Attendance at the premier industry event included 6,761 qualified buyers from 79 different countries – making Global Pet Expo a key trading opportunity for companies around the world. There were also 1,130 exhibiting companies, including 270 first-time exhibitors, covering more than 3,437 booths, giving buyers thousands of new products and trends to choose from!

The 2017 Show also marked the debut of country-specific pavilions. Previously, multiple countries exhibited together in one space on the Show Floor, but the new international model allowed participating country delegations dedicated space throughout the exhibit floor.

Global Pet Expo is the pet industry’s largest annual trade show.  The 2018 Show will be bigger and better than ever and will have everything you need all under one roof, so make your plans to attend today!

The 2018 booth application is available online, and buyer registration and qualification is now live.

We look forward to seeing you at next year’s Show!

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The Premier Industry Event will take place March 21-23, 2018 at the Orange County Convention Center in Orlando, Florida. For more information, visit the website.

 

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Planning Ahead: Global Pet Expo 2016

Although you do have a bit of time, it’s never too early to start planning to exhibit at the pet industry’s largest annual trade show. In fact, our 2016 Exhibitor Floor Plan is live on the website and the Booth Application is available online, so now is the perfect time to brush up on planning tips and make sure your Show experience is the best one yet!

Because we know planning for the Show can be overwhelming, we’ve prepared some tips to help you get a few things out of the way:

1. Review the Floor Plan and reserve your booth space

Securing your booth space is the first step toward a successful experience at Global Pet Expo and there is a reason we release it early. Plan ahead and secure your booth space now before we sell out!

2. Assess booth space materials to determine 2016 needs

If you are a returning exhibitor, you probably have an idea of what your booth will look like. If you are a new exhibitor or you have new products or signage you want to display, it’s important to think about what you will want in your booth and what you will need to execute it well.

3. Plan for Show marketing and promotion

Marketing materials take time to design and produce. Set aside time with your team to discuss what you will want at the Show, whether it is brochures, postcards, flyers or other materials. Brainstorm ideas for press kits in the press office. Think about budgeting for advertisements in the pet industry trades and note the dates that artwork will be due. Also, look into budgeting for the many great show sponsorship opportunities.

4. Review the Show Rules

Make sure you are up to speed on things like official show dress code, age requirements, photography and more, which can all be found in the Show Rules.

5. Decide what you will highlight at the Show

It’s always helpful to have something new, but it’s important to make sure it is the right product and it is done well. Think about packaging, images and presentation to ensure it is put together well enough to show buyers from some of the top retailers in the industry.

For more information about Global Pet Expo visit www.globalpetexpo.org.

Time To Submit Your Global Pet Expo Booth Application

Global Pet Expo 2013 may have ended only months ago, but it’s already time to start thinking about the 2014 Show, March 12-14 in Orlando. We know it’s only June, but by applying for a booth today, you will be giving yourself every advantage to have your most successful Global Pet Expo yet. Here is why you should apply now.

Location, Location, Location

Global Pet Expo is the pet industry’s largest annual trade show with nearly 1,000 exhibitors and over 2,700 booths. One of the best ways to ensure you get a space that makes you happy is to secure your booth space early. Getting the best possible space for your business, in a location you like can help you increase your sales, contacts and connections.

Planning Ahead

By applying for your booth now, you will also be able to start planning the visual layout of your booth. With so many exhibitors and booths, it’s never too early to differentiate your business from your competitors, not only by location as mentioned above, but also in your booth’s layout. Do you want to purchase or build an interesting display to showcase your products? Do you need to work with a professional to have an effective booth layout? By applying for a booth today, you have the most important thing on your side: time. With extra time, you won’t be stressed to make last minute decisions and will be well prepared to have your best show possible.

Advertising and Marketing

Don’t wait until the last minute to design and create your advertising material for Global Pet Expo. By applying for a booth now, you will have the added benefit of adding your booth number to all your marketing material. You can produce the most creative advertising material at the show, but if it doesn’t have your booth number how will people find you? By receiving your booth number early, you will ensure all of your advertising material will represent not only your products and branding, but tell buyers and other important connections exactly where they can find you at the 2014 show.

The earlier you start your Show marketing efforts, the better off you’ll be.  You’ll give your products and brand a chance to stand out before all the commotion of the exhibitors start saturating the market.

We’ve all heard it before- the early bird gets the worm. By applying for a booth today, you’ll be one of the earliest birds at Global Pet Expo 2014.  It will put your business on track toward having the most successful Show possible.