Mark Your Calendars for the Premier Industry Event

Global Pet Expo | March 22-24, 2017 | Orlando, FL

APPA members, in addition to all of your other exclusive member benefits, you have access to the Premier Industry Event, Global Pet Expo! If you’ve never attended the Show, here are a few stunning facts about last year that will make you want to go:

Global Pet Expo is not only the first trade show of the year, but also the pet industry’s largest annual trade show, and we have the numbers to prove it:

Total attendance in 2016 came in at a staggering 15,478 attendees including 6,170 qualified buyers who walked the 320,000 net square-foot Show floor! With 1,087 exhibitors and 3,218 booths sold, our exhibit space grew by nearly 10,000 feet to accommodate the space needed to share over 3,000 new pet product launches – another Show record!

And to make for a truly “global,” Global Pet Expo, 21% of exhibitors and 24% of buyers this year were from countries outside the United States, a clear indication that once again, Global Pet Expo is a key trading opportunity for companies around the world!


Did we also mention that more than 220 members of the press were there from magazines and bloggers to national media outlets like The TODAY Show, ABCNetwork and Fox & Friends, as well as celebrities like Lisa Vanderpump, Outkast’s Big Boi, Pit Boss Shorty and Christie Rampone? We welcomed some impressive media to the 2016 Show and are looking forward to more great coverage in 2017.

Screen Shot 2015-04-09 at 11.03.13 AMAnd not to #humblebrag, but we got pretty social on social media as well!

Fans took to Twitter over 5,000 times using the official Show hashtag #GlobalPetExpo to talk about what was new and happening on the Show floor. These tweets generated more than 33 million impressions, reaching more than 5.4 million people. All of this social interaction sent #GlobalPetExpo soaring to the top of Twitter’s most tweeted list, earning a spot in the ‘trending topics’ yet again.

If these numbers aren’t enough to get your tail wagging, we don’t know what will.

So, what are you waiting for? Pull out those smart phones, open your email or grab your planners and mark your calendars for the premier industry event, happening March 22-24, 2017. See you in sunny Orlando!

Retailer Excellence Award Winners Announced at Global Pet Expo 2016

Global Pet Expo and Pet Business are proud to announce the winners of the Fifth Annual Retailer Excellence Awards. The Awards Ceremony took place during the Show’s Pet Industry Breakfast on Thursday March 17, 2016. The Retailer Excellence Awards are designed to honor outstanding independent pet stores in a variety of categories. The following retailers received designated awards in each of the 10 different categories:


All Pets Considered of Greensboro, NC
Best Overall Single-Store Retailer: This award recognizes a single-store retailer for excelling in sales, customer service, store design, merchandising and community service.

TailSpin of Savannah, GA
Best Overall Retailer (2 – 10 stores): This award recognizes multi-unit retailers with less than 10 stores for excelling in sales, customer service, store design, merchandising and community service.

Natural Pawz of Houston & Austin, TX
Best Overall Retailer (10 or more stores): This award recognizes multi-unit retailers with more than 10 stores for excelling in sales, customer service, store design, merchandising and community service.

Pet Express of Boston, MA
Best Live Animal Retailer: This award recognizes a retailer that excels in sales, promotion, display and knowledge of the dedicated live-animal category.

Gorge Dog of Hood River, OR
Merchandising Excellence: This award recognizes their outstanding creative techniques to promote sales and services.

Woof Gang Bakery of Orlando, FL
Multi-Service Excellence: This award recognizes their effective offering of a broad spectrum of services including grooming, training, boarding, etc.

Brookside Barkery & Bath of Kansas City, MO
Marketing Excellence: This award honors effective execution in sales and promotional techniques to increase sales and customers including the use of advertising, public relations, social media and more.

Blackbird’s Bowl of St. Morris, IL
Customer Service Excellence: This award recognizes an unmatched level of customer service, demonstrates familiarity with products and services, etc.

Healthy Pet Products of Pittsburgh, PA
Store Design Excellence: This award honors excellence in overall store design including merchandising displays, store layout, curb appeal and more.

Pet Things of Douglasville, GA
Community Service Excellence: This honor recognizes fellowship, integrity and a clear demonstration that the store is committed to giving back to the community.

Entries were judged by a committee consisting of Global Pet Expo and Pet Business Media staff members. For more information about the Show, please visit

Introducing the New Products Showcase Winners from Global Pet Expo 2016

With nearly 1,000 new pet products entered into this year’s New Products Showcase, the buyers in attendance definitely had their work cut out for them in choosing the most innovative, useful, and groundbreaking products for 2016.

Well, the votes are in, and the winners are…..New Product Showcase


Best In Show
Jellyfish Cylinder Nano
Jellyfish Art LLC

Second Place
Finding Dory Aquatic Line
Penn-Plax, Inc.

Third Place
Aqueon NeoGlow™ Aquarium Kits
Central Garden & Pet


Best In Show
Eco-friendly Birdhouse
Le Sharma Trading, Inc.

 Second Place
Exclusive Happy Beaks Bird Toys
A&E Cage Co., LLC

Third Place
Sweet Feet & Beak


Best In Show
PetCakes Holiday Series
PetCakes by Lucky Paws, LLC

Second Place
Dog is My Zen Collection
Dog Is Good

Third Place
The Original Pup for a Charming Boy & Darling Girl
The Lazy Dog Cookie Co., Inc.


Best In Show
Bark-N-Cats- Now cats are really barking up the right tree!
Ware Manufacturing

Second Place
Cat Love Woodland Mouse Hunt Interactive Toy
Rolf C. Hagen (USA) Corp.

Third Place
Vesper Cat Furniture-Red
Rolf C. Hagen (USA) Corp.


Best In Show
Humunga Bling
Moody Pet, Inc.

Second Place
Earth Animal No-Hide- All Natural Raw Hide Alternative Chews
Earth Animal

Third Place
iFetch Frenzy


Best In Show
Himalayan Corporation

Second Place
WHIMZEES Variety Value Box
Paragon Pet Products USA Inc.

Third Place
Eco-Friendly Natural Pet Toys
Le Sharma Trading, Inc.


Best In Show
Zilla Turtle Trunk
Central Garden & Pet

Second Place
Exo Terra Small Decor
Rolf C. Hagen (USA) Corp.

Third Place
Zoo Med Skyscraper Terrerium
Zoo Med Laboratories, Inc.


Best In Show
Kaytee Crittertrail LED Lighted Habitat
Central Garden & Pet

Second Place
Brown’s® Tropical Carnival® Play Barns with Hay
F. M. Brown’s, Inc.

Third Place
Critter X is back, BUT it is Critter X Connects
Ware Manufacturing


Best In Show
Dogs are really going Ape for Gorilla Chews, Chomps and Tugs
Ware Manufacturing

Second Place
Treat Planet Ultimate Chew Display
Treat Planet, LLC 

Third Place
TropiClean Fresh Breath Dental Center Floor Stand
TropiClean Pet Products



Countdown to Global Pet Expo 2016

UntitledExhibitors, the countdown is on! Global Pet Expo is just
weeks away and soon, pet industry professionals from all over the world will be shipping boxes, adding final touches to marketing materials and prepping their elevator speeches for The Greatest Show on Earth! And just in case you haven’t made your own list of to-dos, we’ve compiled a list of important things to complete below:


For more details and a list of important deadlines review the Exhibitor Checklist.

We can’t wait to see everyone on the Show Floor! For more information about Global Pet Expo, visit the website.

10 Reasons to Attend Global Pet Expo

The Greatest Show On Earth is just four short months away. If you are still on the fence about attending, here are 10 reasons why you should:

Screen Shot 2015-08-17 at 2.39.28 PM 1

  1. See more than 3,000 new products and find the ones you need to grow your business
  2. Work with suppliers to maximize value and increase sales
  3. Cash in on show specials and discounts only available at Global Pet Expo
  4. Find new suppliers and products to expand your merchandise mix
  5. Learn how to optimize product display and selections
  6. Discover new strategies to build brand and customer loyalty
  7. Improve product knowledge to enhance your relationship with customers
  8. Explore new ways to connect with your community and boost store traffic
  9. Discover how retailers reach consumers across multiple shopping channels
  10. Understand emerging trends that will help you thrive in 2016 and beyond

We should also remind you that the pet industry’s largest annual trade show is the size of 13 football fields. So, jump that fence. All trails lead to Global Pet Expo in 2016 and you don’t want to miss it!

For more information about Global Pet Expo visit

Global Pet Expo is a Winner!

Hollywood isn’t the only one buzzing with awards lately. We have a few of our own to tout….luckily, we didn’t have to fast before accepting these ones!

Global Pet Expo is a WINNER!!!


We’re pleased to announce Global Pet Expo was recently honored by the International Association of Exhibitors & Events (IAEE) and took home two awards from the organization’s annual Art of the Show Competition. Additionally, Global Pet Expo also received the Grand Award for Best Use of Social Media by Trade Show Executive, a leading trade industry magazine.

Honored within the “over 150,000 net square feet” category, Global Pet Expo was awarded for Exhibit Sales Brochure & Prospectus and Sponsorship Development Program by IAEE. The Art of the Show Competition recognizes excellence in promotional materials for the exhibitions and events industry and includes 15 different categories of competition spanning three show sizes. Our year-round marketing plays a key role in the success of Global Pet Expo and we are honored to receive such acknowledgment from the leading association for the exhibition industry.

“The level of excellence from all the entries-and of course, the winners- is a real testament to how strong this industry really is.”
-IAEE President and CEO David Dubois, CMP, CAE, FASAE, CTA

Taking home Trade Show Executive’s Grand Award for Best Use of Social Media, Global Pet Expo was honored for results from its 2013 Show, demonstrating the key role social media plays in the Show’s success. Pre-show communication as well as onsite, real-time social media engagement has helped connect with attendees in such a way that it enhances their Show experience. Contributing to success, the Global Pet Expo YouTube channel grew 58% from the previous year as thousands tuned in daily to stay up-to-date on Show news, #globalpetexpo was one of the top trending stories on Twitter throughout the Show week, and Global Pet Expo’s Twitter encouraged buyers, exhibitors and media to join the conversation and generated 13.5 million impressions.

We look forward to connecting with you at the 2015 Show and hope to see you there!

For more information on IAEE, visit
For more information on Trade Show Executive, visit

Specialty Sections: Lead the pack for new business opportunities


Special niche buyers can really boost your bottom line. Stand out in the crowd with Global Pet Expo’s Specialty Sections. Our color-coded floor plan makes it easy for qualified specialty buyers to seek out your section, your booth, and your business.





Global Pet Expo in the New York Times

Experienced New York Times journalist, Penelope Green, visited Global Pet Expo 2014 for the first time and gave an amazing inside account of the goings on from the Show floor.

Oh, and did we mention this little article was…..FRONT PAGE of the HOME SECTION!!!!

Article can be found online: Every Dog Has Its Daybed
















Global Pet Expo 2014 Tenth Anniversary Highlights

Global Pet Expo 2014 was a huge success, reporting record-breaking numbers in exhibitors, buyer and media attendance and total booths sold.

  • 5,597 buyers – a five percent increase over last year
  • more than 3,000 new pet product launches
  • 985 exhibitors
  • 2,896 booths sold – the highest post-show numbers to date
  • 14,000 people
  • 289,600 square footage of exhibit space

Global Pet Expo ranks #72 in size out of the 10,000 shows that take place annually in the U.S.


AND…. It was announced that Orlando and the Orange County Convention Center will be the official home to the Show through 2019. 

Global Pet Expo truly is a GLOBAL event and a key trading opportunity for companies from around the world

  • 16% of exhibitors were international, making up 156 of the 985 exhibitors
  • 27% of buyers were from outside of the U.S., coming from 76 countries



The 2014 Show also saw record-setting media attendance ranging from pet industry specific magazines and bloggers to major national media outlets.




Global Pet Expo gets SOCIAL 

  • Attendees sent more than 4,100 tweets about Global Pet Expo during the week of the Show
  • More than 18.8 million impressions were generated
  • Global Pet Expo’s Twitter following has grown 44% since the 2013 Show
  • Facebook page has grown a staggering 207%
  • YouTube channel has experienced a surge as well, with views up 31% from 2013 

Publisher and editor-in-chief of international successes Modern Dog and Modern Cat magazines, Connie Wilson, was honored with Global Pet Expo’s annual “Excellence in Journalism and Outstanding Contributions to the Pet Industry Award” for her commitment to the industry. Wilson accepted the award March 13, 2014 at the media-exclusive Purina® Media Reception at Global Pet Expo.



Now in its fourth year, the “Best in Show” ceremony took place on the show floor and was hosted by veterinarian and media personality, Dr. Marty Becker.  With more entrants than ever, buyers narrowed down top picks from over 900 products across nine categories to determine the “Best in Show” winners. Becker also gave a nod to his favorites with his annual “Becker’s Best” awards.



Announcing $58 billion in pet spending for 2014; the release can be found in its entirety in the Association’s press center at

Spots are filling up fast for next year, join us today!


Global Pet Expo Academy: Seminars for Retailers & Why You Should Attend

The benefits retailers gain from attending Global Pet Expo are immense, from cruising the show floor of more than 900 exhibiting companies, to getting a first-hand look at more than 3,000 new product launches. But did you know you can build your business off the show floor as well and get even more out of your experience?

The 2014 Global Pet Expo Academy lineup is packed with experts who know the challenges you face, and can help you reap the rewards of implementing new ideas and tactics. There are 20 hours of business-building seminars presented by the retail industry’s most knowledgeable and dynamic speakers, conveniently located near the show floor so they are quick and easy to get to.

New this year, are Global Pet Expo Academy’s free mini sessions.  Modeled on the famous “TED Talks”, the Global Pet Expo Mini Sessions pack a powerful punch in a small package. These 15- minute sessions will focus on specific topics and give you actionable advice that will improve your business. Sit in on one session or all four each day—the choice is yours and there’s no charge to attend.

Please note, seminar registration does NOT automatically register you for a badge at Global Pet Expo. Registration for entrance into the Show must be done separately. Take a look at the lineup below, and click here for details and registration information!

Tuesday, March 11

Social Media Bootcamp (2 sessions)
1 – 4:30 p.m., Room W204A
Presented by Lynn Switanowski
Audience: Beginner to advanced beginner social media users

Session 1 (1-2:30 p.m.) What to Do to Make Sure That It Works For Your Business
Session 2 (3-4:30 p.m.) Developing a Strategy and Learning Real-Time Tactics to Improve Your Social Media Results

Wednesday, March 12

How to Advertise & Market Your Business
9-10:15 a.m., Room W204A
Presented by Dave Ratner & BJ Bueno

Turning Posts into Profit: Creating Social Media Programs to Connect with Your Customers and Ring the Register
10:30-11:45 a.m., Room W204C
Presented by Lynn Switanowski

Business Planning: Creating the ‘Right’ Business
Noon – 1:15 p.m., Room W204A
Presented by Tom Shay

The Emerging Pet Paradigm and Pet Stores
1:30-2:45 p.m., Room W204C
Presented by Kimberly Ness & Jenny Rowland

Mini Sessions:

Session 1: Quick Tips to Help Your Business Create More Cash
3:00 pm – 3:15 pm, Room W204A
Presented by Lynn Switanowski

Session 2:  How Retailers Can Work with Pet Bloggers
3:15 pm – 3:30 pm, Room W204A
Presented by Amanda LeGaux

Session 3: How to Make Your Store the “Chosen One”
3:30 pm – 3:45 pm, Room W204A
Presented by Dave Ratner

Session 4: Are You Trying to be Something You Aren’t?
3:45 pm – 4:00 pm, Room W204A
Presented by Tom Shay

Thursday, March 13

Are You Managing Your Time or is it Managing You?
9-10:15 a.m., Room W204A
Presented by Lynn Switanowski

When the Numbers Don’t Add Up
10:30-11:45 a.m., Room W204C
Presented by Tom Shay

Uncover the Real Secrets of: What Women Want From Your Pet Business
1:30-2:45 p.m., Room W204C
Presented by Anne Obarski

You’ve Got Covenants; Just Like Moses
3-4:15 p.m., Room W204A
Presented by Tom Shay

Mini Sessions:

Session 1:  “It’s All About the Name Tag”
12:00 pm – 12:15 pm, Room W204A
Presented by Anne Obarski

Session 2: How to Become Obsolete in One Easy Lesson
12:15 pm – 12:30 pm, Room W204A
Presented by Tom Shay

Session 3: Who’s Stealing From You
12:30 pm – 12:45 pm, Room W204A
Presented by Anne Obarski

Session 4: Turn the Tide on Stagnating Sales in your Pet Store
12:45 pm – 1:00 pm, Room W204A
Presented by Lynn Switanowski

Friday, March 14

Pet Retailer Town Hall
8-9:15 a.m., Room W204A
Panelists include: Scott Click, Adam Jacobson, Curt Jacques II, Teresa Miller

Be an “Undercover” Boss: Clues to Create a Team of Pet Business Superheroes
9:30-10:45 a.m., Room W204C
Presented by Anne Obarski