TLC’s The Little Couple Attends Global Pet Expo 2014







Bill Klein of The Learning Channel’s (TLC) popular show, The Little Couple, attended this year’s Global Pet Expo with his mother-in-law in search of the latest and greatest pet products for their own pet store, Rocky and Maggie’s, located in Houston, Texas.

In the recent episode that originally aired on Tuesday, May 20th, Klein seemed to have a very successful experience from attending the show.  Klein has even said in the past that his own little dog sports an Italian leather jacket and eats top-notch pet food, so we know he has high expectations. We’re so thrilled they experienced the show, and that it was everything they were looking for.

Special thanks to TLC for coming out and filming from the show floor, hope they can come again next year!  Here’s a small clip from the segment to check out….enjoy!


2014 Marketing Toolkit for Exhibitors

Exhibitor Marketing Tools are exclusively available to 2014 Global Pet Expo Exhibitors and are designed to increase your brand and company exposure before and during the Show, while maximizing your marketing investment.

The Toolkit includes:

  • Buyer Invitation List
  • Customized Global Pet Expo Web Banner
  • Global Pet Expo Downloadable Logo
  • Media Lists
  • New Product Showcase Registration
  • Promotional Stickers
  • Public Relations Guide
  • Show Publication Advertising
  • Sponsorship opportunities

You’ve made the investment to attend the Show, so why not do all you can to increase exposure and strengthen your presence.  The Buyer Invitation and Media lists are a great way to alert buyers and media of new products, promotions and company news ahead of time.  Let them know who you are and why they should visit your booth during the Show.  Promotional material such as logos and website banners are also a great way to let current and potential customers know you’ll be attending the 2014 Show, and help draw their attendance.

The New Products Showcase is a one-stop-shop on the Show floor where buyers and media can check out all that’s new to the 2014 Show, in one place. If you have a new product to show off, you’ll definitely want to take advantage of the opportunity to display it here. “Best in Show” Awards are presented on the second day of the Show for the best new products in certain categories, based on buyer votes. This is an extremely desired title to give your new product and certainly a boost for additional exposure.

Sponsorship opportunities fill up fast, so make sure to check out all that Global Pet Expo has to offer. There are a variety of options from online promotion to outside the expo on buses and in hotels, to onsite advertising in the lobby, show floor and lobby banners. Options are available in a range of prices for various exposure levels to further help get your brand and booth number in front of attendees.

To access the full Marketing Kit, please visit the Exhibitor Marketing Tools section on our website. You must be an Exhibitor with an assigned booth for the 2014 Global Pet Expo with a username and password to login.

2014 Retailer Excellence Awards: Final Call for Nominations


Retailer Excellence Awards
Last chance to get your nominations in for the Third Annual Global Pet Expo Retailer Excellence Awards!

The awards program is designed to recognize outstanding pet specialty retailers in a variety of areas such as merchandising, marketing, customer service and community service. Winners will be announced at Global Pet Expo’s Pet Industry Breakfast at 8 a.m. on March 13, 2014.

Nominations can be submitted by manufacturers, retailers, distributors, and members of the press.

CLICK HERE to download the nomination form, which may be submitted via email at or fax at 646-674-0102.

Last year's winners posing at Global Pet Expo.

Last year’s winners posing at Global Pet Expo.

Award Categories

Best Overall Single-Store Retailer: Recognizes a single-store retailer that excels in sales, customer service, store design, merchandising and community service.

Best Overall Multi-Unit Retailer (two -10 stores): Recognizes multi-unit retailers with between two and 10 stores that excel in sales, customer service, store design, merchandising and community service.

Best Overall Multi-Unit Retailer (10 or more stores): Recognizes multi-unit retailers with 10 or more stores that excel in sales, customer service, store design, merchandising and community service.

Best Live-Animal Specialty Store: Recognizes a retailer that excels in sales, promotion, display, concern and knowledge of a dedicated live-animal category.

Merchandising Excellence Award: Recognizes a retailer that demonstrates outstanding creative techniques to promote sales and services.

Multi-Service Excellence Award: Recognizes a retailer that effectively offers a broad spectrum of services including grooming, training, boarding, etc.

Marketing Excellence Award:  Honors a retailer that effectively executes sales and promotional techniques to increase sales and customers including the use of advertising, public relations, social media and more.

Customer Service Excellence Award: Recognizes a retailer that provides an unmatched level of customer service, demonstrates familiarity with products and services, etc.

Excellence in Store Design Award: Honors a retailer that demonstrates excellence in overall store design including merchandising displays, store layout, curb appeal and more.

Community Service Award: Recognizes a retailer that demonstrates fellowship, integrity and a clear demonstration that the store is committed to giving back to the community.

What Members of the Media Can Expect at Global Pet Expo

Media registration opens tomorrow (Nov. 1) online at

Here’s a sneak peak at just some of what press can expect at the Show. With over 2,600 booths and more than 3,000 new product launches, Global Pet Expo is simply too big to miss.

Please contact Jamie Baxter at 775.322.4022 or with any questions.

6 Things to Do 5 Months Out From the Show

Global Pet Expo is only five months away. “Only,” you might be saying? Yes, there are certain things you need to be thinking about and acting on now in order to make your Show experience the best it can be.

#1 Reserve your booth space.

Global Pet Expo 2014 Floor Plan
Your Global Pet Expo experience begins when you reserve your booth. If you haven’t done it already, click HERE to book you booth on-line. Don’t wait too long because the show floor is filling up fast.

#2 Look at your booth itself.

Will you need a new booth, or do any parts need replacing? Does signage need to be updated or would you like different flooring than you had last year? Waiting until the last minute costs more and adds unneeded stress.

#3 Decide who should work the Show.

Decide now how many sales people (and which ones) should work the Show. Do you need to bring someone who can answer technical questions or someone who can speak to media and go on camera? Will you have a senior level person to talk to VIPs? Figuring out these issues now will let everyone attending plan ahead.

#4 Book your hotel and flights.

Now that you know who is going to Global Pet Expo, you should plan your trip. Airfares are usually cheaper when you book early. Also, fill up quickly. You have more options when you reserve your hotel rooms early. Click HERE for special hotel rates.

#5 Start planning how you will promote your participation at the show.

Global Pet Expo Show Dailies
Marketing and advertising materials take a while to plan and produce. Are you going to mail brochures and post cards or will you do all your promotion by email? If you are placing ads in the pet industry trades find out the dates that artwork is due. The Global Pet Expo Show Directory and Show Dailies are a great way to get in front of Show attendees while they are at the Show. And don’t forget press kits for the press office.

#6 Nail down new products.

Are you launching something new at the Show? Make sure you’re working on packaging design and quality prototypes now that positively reflect the actual product if it won’t be available at the Show. Get with your team to have sales price, pitch and information clear, concise and consistent.

Set your new products up for maximum exposure and success by entering them in the New Products Showcase. Press and buyers alike flock to this 30,000 square-foot launchpad for nearly 1,000 new products, making it the single largest new product showcase at any pet industry trade show in the world. In fact, 92% of buyers who attend Global Pet Expo visit the New Product Showcase. And who can forget about the highly-coveted “Best in Show” awards…

To be eligible to win, products must be entered in the New Product Showcase. Don’t delay, the entry fee only goes up the longer you wait!

“Like” to Win a Free Booth at Global Pet Expo 2014?

ImageGlobal Pet Expo 2013 was yet another record breaking show! Over 5,300 qualified buyers attended and you can be sure even more will be at Global Pet Expo 2014!

So we decided to have our biggest Facebook giveaway yet! One lucky Global Pet Expo Facebook fan’s company will win a free 10×10 booth at Global Pet Expo 2014 in Orlando, FL! That’s right, the winner will be able to exhibit at the pet industry’s largest annual trade show and display their products in front of thousands of the most qualified pet product buyers… that’s a prize value of $2,250!

Here’s how to enter:

  1. From your desktop or laptop computer visit the Booth Giveaway app located on our Facebook page (app is not visible via Facebook’s smart phone app or mobile website)
  2. “Like” us if you haven’t already
  3. Read the directions, official rules and fill out the entry form
  4. Cross your fingers for the win!

The winner will be chosen and contacted throughout the week of September 16, 2013, then announced on our Facebook page.

To be eligible for this giveaway you must meet all requirements for exhibiting at Global Pet Expo. You can find these requirements here. If your company has already submitted a booth application it is still eligible to win a free booth.

Learning More About Global Pet Expo and APPA at SuperZoo 2013


Preparing for SuperZoo 2013 this month? Along with many great vendors and exhibitors, we are also preparing to head to Las Vegas for this year’s Show, and we encourage you to visit American Pet Products Association (APPA) booth #852, and Global Pet Expo booth #952.

Whether you are already an APPA member or are considering joining the association, stop by to meet the APPA and Global Pet Expo team and learn more about all the opportunities and benefits that come with your membership. Take advantage and find out more about all the member benefit services and opportunities for you and your business including shipping solutions, member insurance programs, referral network, export/import assistance programs, market research, our public relations discount program to help grow your business, and more.

At both the Global Pet Expo and APPA booths, you can also expect to learn more about the pet industry’s largest annual trade show, Global Pet Expo, which will be held March 12-14, 2014 in Orlando, Florida. It’s never too early to get a head start. Buyers can stop by to register for the 2014 Show, and manufacturers can stop in to reserve booth space before the show floor fills up, as well as learn more about the dozens of sponsorship opportunities available to help expose your brand, and more.

We look forward to connecting with you in person at SuperZoo and are available to answer any questions you might have surrounding APPA memberships, benefits and Global Pet Expo 2014. We’ll also be handing out plenty of free swag, so stop by to pick up a few goodies and say hello! Hope to see you there!

Time To Submit Your Global Pet Expo Booth Application

Global Pet Expo 2013 may have ended only months ago, but it’s already time to start thinking about the 2014 Show, March 12-14 in Orlando. We know it’s only June, but by applying for a booth today, you will be giving yourself every advantage to have your most successful Global Pet Expo yet. Here is why you should apply now.

Location, Location, Location

Global Pet Expo is the pet industry’s largest annual trade show with nearly 1,000 exhibitors and over 2,700 booths. One of the best ways to ensure you get a space that makes you happy is to secure your booth space early. Getting the best possible space for your business, in a location you like can help you increase your sales, contacts and connections.


Planning Ahead

By applying for your booth now, you will also be able to start planning the visual layout of your booth. With so many exhibitors and booths, it’s never too early to differentiate your business from your competitors, not only by location as mentioned above, but also in your booth’s layout. Do you want to purchase or build an interesting display to showcase your products? Do you need to work with a professional to have an effective booth layout? By applying for a booth today, you have the most important thing on your side: time. With extra time, you won’t be stressed to make last minute decisions and will be well prepared to have your best show possible.



Advertising and Marketing

Don’t wait until the last minute to design and create your advertising material for Global Pet Expo. By applying for a booth now, you will have the added benefit of adding your booth number to all your marketing material. You can produce the most creative advertising material at the show, but if it doesn’t have your booth number how will people find you? By receiving your booth number early, you will ensure all of your advertising material will represent not only your products and branding, but tell buyers and other important connections exactly where they can find you at the 2014 show.

The earlier you start your Show marketing efforts, the better off you’ll be.  You’ll give your products and brand a chance to stand out before all the commotion of the exhibitors start saturating the market.

We’ve all heard it before- the early bird gets the worm. By applying for a booth today, you’ll be one of the earliest birds at Global Pet Expo 2014.  It will put your business on track toward having the most successful Show possible.

Using Social Media to Attract Attendees at Global Pet Expo

Date: January 10, 2013

Time: 2:00 PM Eastern

Global Pet Expo 2013 will be more interactive than ever! Join us as we show you how to use social media to enhance your show experience.

You will learn:
•    How to maximize your reach during Global Pet Expo with social media
•    How to build buzz before and during the show, and how to maintain it afterwards
•    How to use Global Pet Expo’s social channels to enhance your show experience

Click Here to Register!